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Still, he’s particularly proud of Liquid Death’s organic growth strategy, one that has enabled the outfit to compete and even thrive in a world rife with other water brands. Its first three products? Berry It Alive, Severed Lime and Mango Chainsaw.Ĭessario has long credited the firm’s growth with its grimly funny phrasing, along with its packaging, arguing that aluminum is more recyclable than plastic (though, of course, no single-use container is great for the environment). He thinks there is a lot of room to grow from here, including through flavored waters that Liquid Death is beginning to roll out with names that suit the brand’s punk-metal ethos. According to Cessario, Liquid Death is now carried in more than 29,000 locations throughout the U.S., including Whole Foods, Target, Safeway and 7-Eleven stores, and revenue reached nearly $45 million last year, up from $3 million in 2019 when the company sold its first can. Seemingly, there is a lot to boast about. We talked earlier today with Liquid Death’s co-founder and CEO, Mike Cessario, a West Coast agency creative-turned-entrepreneur, about the company’s growth. (Says Science co-founder Mike Jones, “I wish we owned more.”)
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The LA-based outfit, which sells canned mountain water from the Alps that will “murder your thirst,” has just landed $75 million in Series C funding led by the startup studio Science, which helped launch the company and now owns a “strong minority” position.
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If any purchasers were confused, or if they otherwise want to return their shoes, they may do so for a full refund," they added.Liquid Death, a water brand that began life in 2018 with a funny video to first test the concept, has grown deadly serious about its growth prospects. "As part of the settlement, Nike has asked MSCHF, and MSCHF has agreed, to initiate a voluntary recall to buy back any Satan Shoes and Jesus Shoes for their original retail prices, to remove them from circulation. Nike did not design or release these shoes, and we do not endorse them,” the sneaker giant shared in a statement at the time, citing copyright infringement, according to Yahoo! Entertainment. "We do not have a relationship with Lil Nas or MSCHF. Nike responded almost immediately, stating it did not give either party permission to sell the shoes. At issue was that the design studio that created the range infused Lil Nas X's blood into the unauthorized Nike Air Max 97. Hawk’s 100 skateboards sold out overnight but Lil Nas X's shoes did not make it to his fans. "Now that tony hawk has released skateboards with his blood painted on them, and there was no public outrage, are y’all ready to admit y’all were never actually upset over the blood in the shoes? and maybe u were mad for some other reason?" he wrote Wednesday on Twitter. His project drew widespread backlash- a reaction that he said was personal been personal.
The initiative has similarities to Lil Nas X's controversial Satan-themed shoes, which were infused with the singer's blood. This was then mixed with a tin of red paint used to create the boards. The project was announced on social media by Hawk and Liquid Death, which posted a video on Instagram of the skater having a vial of blood removed. The skateboards, which are part of a collaboration with water company Liquid Death, were released earlier this week and have already sold out. Lil Nas X has called out his critics who have been notably silent about the release of a limited range of skateboards that have been infused with drops of blood from legendary skater Tony Hawk.
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Pro Skater Tony Hawk Sells Skateboards Infused with His Blood and Lil Nas Is Fuming
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